4 tips to improve user experience design
First, we need to think of a website as a yellow brick road that can move users seamlessly from one section to the next by understanding user personas’ goals and needs. In order of importance, items near the top page of the page would likely to attract users. You can also create consistent and easy-to-use web interfaces, avoid dead-end page, use common patterns and interfaces to help customers understand the web without creating additional work for the users.
As long as it is clear that additional or relevant information is below the fold, your website provides a strong visual direction, and it is a sufficient web page (not too long), it is a high chance that the user would scroll down your page to the bottom, since scrolling web pages is faster than clicking anyway.
- Contrast and color
Make sure that color-blind users could read your website and be aware of the mobile website’s contrast or color in general.
Use visual variety and meaningful text, pay attention to the font; make sure it is a mobile or a phone-sized, not too much ads banner, avoid all caps.