The first-ever Brands for Good Awards was established by CEO Asia to recognise forward-looking businesses that have championed sustainable and inclusive economic goals, social development and environmental protection. This
recognition programme is intended for Small to Medium-sized Enterprises (SMEs) that have integrated purpose-driven values to benefit different groups of stakeholders. Brands For Good recognises successful Small and Medium-sized Enterprises (SMEs) in Asia that champion sustainable and inclusive economic goals, social development and environmental protection. The programme aims to encourage a network community of game-changers to share ideas and engage the communities in which they operate, as well as celebrate all their success, in hope to motivate other businesses to contribute to a sustainable future.