Critical Thinking, Innovation, Research And Development, Commercialization

Product and Service Creation in the Internet Age

The way new products and services are developed is undergoing the biggest paradigm shift since the industrial revolution. This means real opportunities for entrepreneurial leaders like you. To take advantage of the opportunities, start by changing the way you think about innovation.

About this course

Product and service development is rapidly shifting from the R&D departments of producers to innovating users themselves – that is, to potential customers. 

Estimated 10 weeks

3-5 hours per week

Self_paced

Introductory

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Producers must reorient to find commercially-profitable designs among user prototypes, rather than exclusively relying on in-house development.

Product and service development is rapidly shifting from the R&D departments of producers to innovating users themselves – that is, to potential customers. Producers must reorient to find commercially-profitable designs among user prototypes, rather than exclusively relying on in-house development.

In this course, we will explore these new, internet age innovation processes. We will discuss how leaders can find, adopt, and profit from user-developed innovations in their own ventures and firms. We will also discuss the implications of the emerging “age of abundant and free innovation.”

Image source: Professor Eric von Hippel

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What you’ll learn

Learning goals
  • Analysis of Full Product Life Cycle Use Case
  • Design of High Level Product Specification
  • Estimation of Quantified Value Proposition
  • Charting of Competitive Position
  • Development of your company’s “Secret Sauce”
  •  Institution: MITx
  • Subject: Business & Management
  • Level: Introductory
  • Prerequisites: None
  •  Langauge: English
  • Video Transcript: English

About the instructors

Eric von Hippel

Professor of Management of Innovation and Engineering Systems at MIT Sloan School of Management

About the instructors

Erdin Beshimov

Lecturer, MIT and Director of the MIT Bootcamps Program at Massachusetts Institute of Technology

Who can take this course?

Unfortunately, learners residing in one or more of the following countries or regions will not be able to register for this course: Iran, Cuba and the Crimea region of Ukraine.While edX has sought licenses from the U.S. Office of Foreign Assets Control (OFAC) to offer our courses to learners in these countries and regions, the licenses we have received are not broad enough to allow us to offer this course in all locations. edX truly regrets that U.S. sanctions prevent us from offering all of our courses to everyone, no matter where they live.

Ways to take this course

Choose your path when you enroll 

Price

Verified Track

    $49 usd

Access to course materials

Unlimited

World Class institution and universities

edx suppport

Shareable certificate upon completion

Graded assignments and exams

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