Critical Thinking, Innovation, Research and Development, Commercialization
Introduction to Connected Strategy
Technology has caused firms to fundamentally change their strategy to connect with their customers in new and different ways. In this course, weexplore the impact of connected strategies as well as business opportunities associated with those strategies.
About this course
In this course, you’ll learn how technology has enabled firms to fundamentally change how they connectwith their customers.
Estimated 6 weeks
2-4 hours per week
Self-paced
Progress at your own speed
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You’ll also explore different types ofconnected customers/producers and examples of connected strategy and evaluate existing technologiesthat can inform the design of connected relationships. By the end of this course, you’ll be able toidentify different types of connected strategies and opportunities in a variety of business models so youcan employ best practices and achieve success within your organization.
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What you’ll learn
- Identify and define connected strategies, their potential and value proposition
- Analyze customer experiences to understand the customer journey
- Leverage positive feedback loops with customers to create effective customization strategies
- Identify connected relationships in your firm to improve your connected strategy
- Create connection architecture and implement connected customer relationship strategies
Syllabus
MODULE 1
– Disruption in Sleep Medicine
– Three Horizons of Innovation
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– The Magic of Connectivity: Disney
– Connected Strategy Framework: 2 Case Studies
– Connected Relationships and Connected Delivery Model
– The Fundamental Promise of Connected Strategies
– Value and Value Proposition
– The Efficiency Frontier
MODULE 2
– Five Different Customer Experiences
– Connected Customer Experience Example
– The Customer Journey
– Repeat to Push Out the Frontier
– Repeat and Competitive Advantage
– Four Levels of Customization
MODULE 3
– The Connected Producer
– The Connected Retailer, The Connected Market Maker, and the Crowd Orchestrator
– Peer to Peer Network Creators
– The Connected Strategy Matrix
– The Connected Toothbrush
– The Revenue Model: 5 Principles
MODULE 4
– Deconstructing Your Connected Strategy
– Classification Trees and Selection Tables
– Bottom-Up Innovation
– Why Talk About Disruption
– The Case of Imaging
– The Innovators Dilemma– Connectivity and Disruption
– ConnectedStrategy Conclusion
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- Institution: Wharton
- Subject: Business & Management
- Level: Intermediate
- Prerequisites: Familiarity with basic Business concept
This is a graduate level course
- Langauge: English
- Video Transcript: English
- Associated programs: Professional Certificate in Strategic Managements
About the instructors
Nicolaj Siggelkow
David M. Knott Professor of Management at The Wharton School of the University of Pennsylvania
About the instructors
Christian Terwiesch
Andrew M. Heller Professor of Management at The Wharton School of the University of Pennsylvania
Ways to take this course
Choose your path when you enroll
Price
Verified Track
$199 usd
Access to course materials
Unlimited
World Class institution and universities
edx suppport
Shareable certificate upon completion
Graded assignments and exams
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