Critical Thinking, Innovation, Research And Development, Commercialization
Entrepreneurship 101: Who is your customer?
Entrepreneurship can be learned. Begin your journey by learning the first important skill for aspiring entrepreneurs.
About this course
What separates an idea from a business?
A paying customer.
And this is where we want to take you in this course. From there you’ll begin growing your group of target customers. This will set in motion your flywheel toward an impactful enterprise.
Estimated 10 weeks
2-4hours per week
Self_paced
Introductory
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- Conduct Market Segmentation
- Select your Beachhead Market
- Develop End User Profiles
- Calculate your Total Addressable Market Size
- Understand your Customer Persona
Entrepreneurship 101 is based on case studies of MIT startup companies and their founders. Through them you’ll get exposed to innovations in mobile apps, 3D printing, power electronics, international development, watchmaking, and more. In the process you will learn how to interview potential customers, understand the crucial difference between top-down and bottom-up market analysis, and develop a strategic framework for deciding what markets to pursue for your product or service.
This course is particularly useful for:
- Corporate entrepreneurs building a new product line
- Scientists and engineers commercializing new technologies
- Entrepreneurship educators and policymakers
Entrepreneurship 101 prepares you for an MIT Bootcamp. In this program you will be challenged to start a company in 5 days. In the process you will learn from MIT faculty and get coached by MIT entrepreneurs.
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What you’ll learn
- Primary Customer Research
- Bottom-Up Market Analysis
- Market Segmentation
- Beachhead Market Analysis
- Development of End User Profile
- Profiling of Customer Persona
- Estimation of Total Addressable Market Size
- Institution: MITx
- Subject: Computer Science
- Level: Introductory
- Prerequisites: Recommended: you can innovate: User Innovation Entrepreneurship
- Langauge: English
- Video Transcript: English
About the instructors
Bill Aulet
Managing Director, Martin Trust Center for MIT Entrepreneurship at MIT
About the instructors
Erdin Beshimov
Lecturer, MIT and Director of the MIT Bootcamps Program at Massachusetts Institute of Technology
Who can take this course?
Unfortunately, learners residing in one or more of the following countries or regions will not be able to register for this course: Iran, Cuba and the Crimea region of Ukraine. Show More Show Less
Ways to take this course
Choose your path when you enroll
Price
Verified Track
$49 usd
Access to course materials
Unlimited
World Class institution and universities
edx suppport
Shareable certificate upon completion
Graded assignments and exams
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