Critical Thinking, Innovation, Research and Development, Commercialization
Business Strategy from Wharton: Competitive Advantage
Learn how to develop and execute strategies to gain competitive advantage and improve your position in the marketplace.
About this course
Maintaining a competitive advantage takes more than great timing or a single solution. Sustainable advantage requires a well-designed and well-executed strategy. This course was created to give you the tools and frameworks you need to develop and execute a successful strategy.
Estimated 6 weeks
3-4 hours per week
Self-paced
Progress at your own speed
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By the end of this course, you’ll be able to assess and redesign your current strategy and develop plans for effective implementation to give your firm a competitive advantage.
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What you’ll learn
- Evaluate your strategic environment in the present and the future
- Identify the differences between organizational effectiveness and strategic positioning
- Map core and supporting activities of your firm and how they interact with each other
- Locate organizational barriers to strategy implementation and organizational change
- Engage in a strategic planning process that works
Syllabus
Module 1: Analyze your firm’s internal fit
- What is strategy?
- The difference between organizational effectiveness and strategy
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- The importance of tradeoffs
- The value chain
- Interactions among strategic choices
- Mapping your firm’s activity system
Module 2: Analyze your firm’s external fit
- The concept of “value”
- Industry analysis
Willingness-to-pay and cost drivers for different customer segments - Your value proposition
- Strategic Positioning
Module 3: Maintaining your firm’s dynamic fit
- The origins of your firm’s strategy
- Drivers of strategy evolution
- Barriers to organizational change (perception, knowledge, motivation, and
- coordination challenges)
- Disruptive technological changes
Module 4: Creating new strategies and initiatives
- Creating new strategic possibilities
- Identifying conditions for success for each possibility
- Designing empirical tests
- Selecting strategic possibilities
- Important shifts in mindsets
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- Institution: Wharton
- Subject: Business & Management
- Level: Intermediate
- Prerequisites: Familiarity with basic business concepts
This is a graduate level course
- Langauge: English
- Video Transcript: English
- Associated programs: Professional Certificate strategic Management
About the instructors
Nicolaj Siggelkow
David M. Knott Professor of Management at The Wharton School of the University of Pennsylvania
Ways to take this course
Choose your path when you enroll
Price
Verified Track
$199 usd
Access to course materials
Unlimited
World Class institution and universities
edx suppport
Shareable certificate upon completion
Graded assignments and exams
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