Critical Thinking, Innovation, Research and Development, Commercialization
A course for anyone to learn what AI is and how it works.
Get the most out of your search engine skill!
While searching on the Internet is easy and fast, it’s not intuitive or straightforward.
3-5 hours per week
Progress at your own speed
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This course will cover everything from search basics (how to make an effective query), up through advanced search tips and search feature methods (using operators like intext: filetype: and site: to narrow your search), along with ways to determine if what you’re finding is credible. Each unit covers a fundamental aspect of online search, teaching you to be more guided and precise in your online research.
Your instructor, Daniel Russell, has been on the inside of the Google Search engineering team since 2005. His research on how people use online search tools to find what they seek gets translated into effective tips and tricks everyone should know.
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Lesson 1
1.1 Introduction
1.2 Tools menu, filtering by color and image type
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Lesson 2
2.1 Suggestions as you type and Related searches
2.2 From idea to understanding Using define:
2.3 Different modes of content: Web, News, Images, Shopping, Videos
2.4 Reading the SERP: Lateral Browsing
2.5 Google Scholar and Google Patents
Lesson 3
3.1 How the web is organized (and why you need to know)
Deep web vs. Visible web
3.2 Filetype: operator
3.3 Minus operator
3.4 The OR operator and Using double quotes
3.5 In-text operator and Advanced Google search
4.1 Search by image
4.2 Shortcuts: weather, flight information, and time
4.3 Use Google’s calculator for conversions
4.4 Date range limiting
Lesson 5
4.5 Using Advanced Search to limit by region/language & Google Translate
5.1 Understanding ranking/verifying via image search and multiple perspectives
5.2 Data changes depending on question asked/Confirmation bias
5.3 Verifying quotations using Google Books
5.4 Who owns a website?
5.5 Common misconceptions in online search
Lesson 6
6.1 Combining search methods
6.2 How to think broadly in your searching
6.3 After the class: How to stay on top of things
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About the instructors
Laurence Moroney
Lead AI Advocate at Google
Q: Will I learn SEO tricks in this class? A: No, this is a class to learn how to become a better search user, not a better search advertiser.
Ways to take this course
Choose your path when you enroll
Price
Verified Track
$149 usd
Access to course materials
Unlimited
World Class institution and universities
edx suppport
Shareable certificate upon completion
Graded assignments and exams
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